| 
           INTANGIBLE ASSETS, NET (Details 2) (USD $) 
         | 
        
           Jun. 30, 2014 
         | 
      
|---|---|
| Finite-Lived Intangible Assets [Line Items] | |
| 2014 | $ 319,197 | 
| 2015 | 319,197 | 
| 2016 | 319,197 | 
| 2017 | 319,197 | 
| 2018 | 319,197 | 
| Thereafter | 2,012,531 | 
| Totals | 3,608,516 | 
| 
           Franchise Rights [Member] 
         | 
        |
| Finite-Lived Intangible Assets [Line Items] | |
| 2014 | 39,770 | 
| 2015 | 39,770 | 
| 2016 | 39,770 | 
| 2017 | 39,770 | 
| 2018 | 39,770 | 
| Thereafter | 742,198 | 
| Totals | 941,048 | 
| 
           Trademarks and Trade Names [Member] 
         | 
        |
| Finite-Lived Intangible Assets [Line Items] | |
| 2014 | 279,427 | 
| 2015 | 279,427 | 
| 2016 | 279,427 | 
| 2017 | 279,427 | 
| 2018 | 279,427 | 
| Thereafter | 1,270,333 | 
| Totals | $ 2,667,468 | 
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized after the fifth fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. No definition available. 
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized during the next fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized during the fifth fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized during the fourth fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized during the third fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount of amortization expense for assets, excluding financial assets and goodwill, lacking physical substance with a finite life expected to be recognized during the second fiscal year following the latest fiscal year. Excludes interim and annual periods when interim periods are reported on a rolling approach, from latest balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  | 
        
| X | ||||||||||
| 
             
- Details 
          
  | 
        
| X | ||||||||||
| 
             
- Definition 
          Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
  |